PUTTING STAKEHOLDERS FIRST
FIVE Holdings embodies the values and interests of its stakeholders, seamlessly integrating these principles into its business and brand identity. The Group aspires to establish enduring, meaningful relationships with stakeholders through close collaboration to refine strategic initiatives and operational practices, ultimately creating sustainable value for the business.
CUSTOMERS
At FIVE Holdings, exceptional guest experiences are central to creating long-term brand value. By consistently exceeding expectations through outstanding service, seamless technology integration and highly personalised experiences, FIVE fosters lasting guest loyalty while driving sustainable growth. This guest-centric philosophy is reinforced by responsive customer care, ethical business practices and an unwavering commitment to innovation – reflected in FIVE’s’ consistently outstanding average guest rating of 9/10 on Booking.com.
Since 2017, FIVE’s portfolio has welcomed 5.4 million hotel guests and 13.7 million food and beverage guests from 179 nationalities, reflecting its global appeal and diverse customer base.
Beyond the guest experience, FIVE has cultivated one of the hospitality industry’s most influential digital communities, with 1.25 million Instagram followers, 250 million+ TikTok views, and a Google search frequency 1.7 times higher than comparable luxury hospitality brands in Dubai. Complementing this momentum, The Pacha Group generates 190% greater Google search interest than comparable entertainment brands, demonstrating the enduring cultural relevance and global resonance of the Group’s lifestyle-led brands.
EMPLOYEES
At the heart of FIVE Holdings’ success are its people, who are pivotal in creating, elevating, and delivering extraordinary services every day.
Committed to a thriving workforce, FIVE Holdings prioritizes investing in employee development, offering dynamic learning opportunities and leadership training that empower staff to shine. The company also cultivates vibrant workspaces that prioritize well-being and safety, ensuring that every team member feels valued and inspired.
FIVE’s commitment to excellence extends beyond hospitality to its workplace culture. Recognised as a Great Place to Work, FIVE ranked #1 in Best Workplaces in Hospitality – Middle East, #14 Best Workplaces in the Middle East 2025 – Large Organizations, and #19 Best Workplaces in Hospitality™️ – GCC. Additionally, FIVE Hotels and Resorts also earned a prestigious spot in Fast Company Middle East’s Best Workplaces for Women in the Middle East 2024 list, distinguishing itself as the only hospitality group.
The company’s distinction as a large-sized organization is evident, ranking #97 in the Great Place to Work Best Large-Sized Companies in Asia 2025. Additionally, FIVE Hotels and Resorts stood #6 for the Happiest Employees in the Region (ahead of Coca Cola and Deloitte) and #3 in UAE’s Workplace for Women in 2021.
The FIVE Tribe actively champions the company’s sustainability initiatives through volunteering, donations, and innovative contributions that enhance the well-being of both the company and its surrounding communities.
FIVE Holdings proudly boasts an Employee Trust Index of 95% for 2025, as reported by Great Place to Work, reflecting the strong commitment of its workforce.
REAL ESTATE INVESTORS
Real estate investors are instrumental in defining FIVE Holdings’ purpose and strategic vision, expecting not only impressive returns but also adherence to legal and regulatory standards.
To foster this vital partnership, FIVE Holdings maintains a proactive approach by providing monthly insights into Asset Under Purchase revenue distributions, complemented by regular communication and virtual engagements that promote transparency and informed collaboration.
SUPPLY CHAIN PARTNERS
FIVE Holdings recognizes that its suppliers are integral extensions of its business, with the quality of these relationships reflecting the Group’s broader impact on the world. The inputs, materials, and services provided by suppliers significantly influence the experiences delivered to guests, underscoring the importance of maintaining strong commercial ties.
To uphold its commitment to excellence, FIVE Holdings implements a rigorous Supplier Program designed to ensure exceptional service and ethical standards. Success is cultivated through long-term, reciprocal partnerships, supported by dedicated procurement and supplier quality assurance teams. This includes adherence to a comprehensive Supplier Code of Conduct, ESG Checklists completed during on-site audits, robust anti-bribery practices, and meticulous hygiene and safety audits to guarantee the highest standards are consistently met.
FINANCIAL INSTITUTIONS
The successful execution of acquisitions and development at FIVE Holdings relies on strong partnerships with financial institutions.
The Group maintains transparent communication, offering regular updates on business performance and financial health, instilling confidence in its commitment to timely debt servicing.
OUR SHAREHOLDERS
FIVE Holdings’ shareholders are instrumental in driving sustainable performance and realizing the Group’s long-term vision.
Their active involvement ensures a steadfast commitment to robust governance, ethical operations, and continued growth, ultimately enhancing value through dividends.